Our critical way of design thinking concentrates more than 20 years of experience in the main fields and methodologies of Narrative Urban Design.

We create custom designed guidance systems that show the best path for each person, provide spatial legibility and enhance design and architectural identity.

Brand strategies create unique identities and narratives for the promotion of projects in order to attract and dialogue with their audiences; investors, institutions and citizens.

We design transformative spaces that provide knowledge, engage, and entertain. By understanding spaces as media, we activate conversation around culture, the city, and brands.

We base design consultancy on research and innovation focused on the needs of a diversity of citizens, in order to attain benefits for all: users, organisations, and cities.

Pavilion Cross-Occupancies

Extended brand narrative and exhibition identity: a transmedia channel for the diffusion of avant-garde architecture and conversation.

Client

Mies van der Rohe Pavilion

Year

2024

Services

Editorial

Credits

Design by Avanti
Printing by Serper

A graphic identity that presents the Pavilion as a map for diverse border-less conversations around art.

The exhibition gathers six groups of international creators who temporarily transform the Pavilion as a living entity in the contemporary cultural landscape; reflecting broader conversations about the human experience within the natural world.

The graphic identity uses the Pavilion map as a visual icon: an open space crossed by words. This flexible composition can be adapted into various different mediums, transcending the expression and identity of the Pavilion beyond the physical space.