Escoles Barcelona
Client
Ajuntament de Barcelona
Year
2022
Services
Pictograms
Signage
Credits
Design by Avanti
Architecture by Stefano Colli
Barcelona’s official schools’ identity represents the tactical capacity of urban wayfinding for social transformation. It reflects the city’s commitment to the representation of citizen diversity, and prioritizes safety in school environments.
Atenció Escola breaks with the binary representation of the school traffic sign, expanding and diversifying a set of figures to represent the great diversity and human richness that shape the city of Barcelona.
The geometrical symbols are based on the graphic code of the pre-existing urban tactics implemented in Barcelona for street pacification. They are based on the semi-circle and allow different compositions and representations.
As a result, at least 130 schools’ surroundings have been transformed so far, and 216 schools more will be from now.