We are a multidisciplinary team focused on Design for Citizens. We love to delve into the complexity of projects and audiences, to develop tailored creative solutions that create a positive impact on people, organisations, cities, and society as a whole.
Design for Citizens
Our critical way of design thinking concentrates more than 20 years of experience in the main fields and methodologies of Narrative Urban Design; Wayfinding, Visual Identity, and Narrative Spaces, all based on Universal Design.
Wayfinding
We create custom designed guidance systems that show the best path for each person, provide spatial legibility and enhance design and architectural identity.
Integrated Narrative Wayfinding is the tailored design solution for users’ orientation and information that accomplishes what traditional signage and digital guidance urban maps cannot.
We plan, develop and implement wayfinding resources in each phase of an architectural project, providing the appropriate knowledge, technologies and creative solutions, tailored to the scope and audience of each project.
Visual Identity
Visual brand strategies create unique identities and narratives for projects in order to attract and dialogue with their distinct audiences: investors, institutions, citizens, consumers…
We delve into the complexity of each project to identify the value attributes that can position it as an icon or a brand.
We design the identity, narrative and tone of voice of the brand, establishing a clear image that conveys the value of the project and attracts the proper audience.
We produce the necessary narrative vehicles to clearly communicate the image for the brand, the project, and in some cases, the city and its facilities.
Narrative Spaces
We design transformative spaces that provide knowledge, engage, and entertain. By understanding spaces as media, we activate conversation around culture, the city, and brands.
Narrative design provides a new perspective on space as a powerful communication channel. The curation of Narrative Design allows storytelling in order to generate accessible experiences that guarantee the integration of storytelling through the space.
Universal Design
We base design consultancy on research and innovation focused on the needs of a diversity of citizens, in order to attain benefits for all: users, organisations, and cities.
We advise other design and architecture companies and public institutions on the incorporation of a diverse citizen perspective in their projects.
We start from the needs and expectations of specific users to obtain benefits for all. Users gain experiences and spaces without barriers, and organisations improve the quality of their projects, obtaining a faster and more profitable return on investment.
