Our critical way of design thinking concentrates more than 20 years of experience in the main fields and methodologies of Narrative Urban Design.

We create custom designed guidance systems that show the best path for each person, provide spatial legibility and enhance design and architectural identity.

Brand strategies create unique identities and narratives for the promotion of projects in order to attract and dialogue with their audiences; investors, institutions and citizens.

We design transformative spaces that provide knowledge, engage, and entertain. By understanding spaces as media, we activate conversation around culture, the city, and brands.

We base design consultancy on research and innovation focused on the needs of a diversity of citizens, in order to attain benefits for all: users, organisations, and cities.

Anglada Camarasa: L’arxiu premeditat

Comprehensive, accessible and sustainable narrative design for the enhancement of artistic heritage and development of new audiences.

Client

Museu Nacional d’Art de Catalunya

Year

2022—2023

Services

Editorial

Exhibition

Credits

Museography and Visual Design by Avanti
Technical Direction by Stefano Colli
Production by Grop
Printing by EGM and Serper
Thanks to: Co-curators Pilar Cuerva and Eduard Vallès, MNAC Exhibitions Department, Arte y Memoria and Mecalux

The exhibition design establishes a dialogue between the documentary archive and the artist’s work, through an experiential space that breaks with the logic of the MNAC’s traditional exhibitions.
Project awarded with the Laus Silver Award 2024.

Discovering the Archive

Anglada Camarasa was the Catalan artist with the greatest international exposure, amongst Marià Fortuny and Joan Miró. His obsession with documenting his career and creative processes, led him to accumulate a huge documentary collection, which has been donated by his family to CREC, the Research and Knowledge Center of the Museu Nacional d’Art de Catalunya.

“Anglada Camarasa: L’arxiu premeditat” is an exhibition of hybrid nature, which allows a dialogue to be established between the artist’s documentary collection and a selection of his main works. The proposal brings the museum’s conservation spaces to one of its exhibition rooms. The appearance of this unexpected space within the tour of the galleries creates an immersive and tangible experience that breaks with the logic of traditional exhibitions

Modular Archival System

One of our priorities is to create transformative communication spaces that are as flexible, accessible and as sustainable as possible. We achieve this through a holistic vision of design and its systematisation.

In this case, we are committed to transforming the storage and conservation structures into an exhibition system. Once the exhibition ends, 100% of the material will be repurposed by the museum, thus promoting their reutilization.