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Our critical way of design thinking concentrates more than 20 years of experience in the main fields and methodologies of Narrative Urban Design.

We create custom designed guidance systems that show the best path for each person, provide spatial legibility and enhance design and architectural identity.

Brand strategies create unique identities and narratives for the promotion of projects in order to attract and dialogue with their audiences; investors, institutions and citizens.

We design transformative spaces that provide knowledge, engage, and entertain. By understanding spaces as media, we activate conversation around culture, the city, and brands.

We base design consultancy on research and innovation focused on the needs of a diversity of citizens, in order to attain benefits for all: users, organisations, and cities.

All cases Wayfinding Visual Identity Narrative Spaces Universal Design

Vila Museu

Inclusive brand identity for the Museum and Monument Network of La Vila Joiosa

Client

Ajuntament de la Vila Joiosa

Year

2008

Services

Digital

Branding

Exhibition

Signage

Pictograms

Credits

Naming, Brand Strategy and Design, Wayfinding and signage system and Universal Design Consultancy by Avanti

City brands can exist in many shapes and forms, they build an identity around the qualities of a space, institution or even a whole city.

La Vila Joiosa is a small town near Alicante that offers a broad variety of cultural and historical heritage. As a result of this, the city hall decided to form a network of important landmarks and museums that could incentivise new quality tourism markets, and reinforce the identity of the city by focusing on its patrimonial value.

This brand represents the transformation of a museum brand into a city brand, based on the connection of cultural points of the city and the braille’s code, focusing on the accessibility and inclusion that La Vila Joiosa prioritises within the navigation of their city.

Related Projects

MACBA

Exhibition graphics guidelines based on providing a diversity-centered experience for the Museum of Contemporary Art of Barcelona

European Prize for Urban Public Space

A brand as an ecosystem of entities, activities and professionals of European Architecture and Urban Planning.

Fundació Mies van der Rohe

Visual system for the transformation of the Barcelona Pavilion into a trans media channel.