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Our critical way of design thinking concentrates more than 20 years of experience in the main fields and methodologies of Narrative Urban Design.

We create custom designed guidance systems that show the best path for each person, provide spatial legibility and enhance design and architectural identity.

Brand strategies create unique identities and narratives for the promotion of projects in order to attract and dialogue with their audiences; investors, institutions and citizens.

We design transformative spaces that provide knowledge, engage, and entertain. By understanding spaces as media, we activate conversation around culture, the city, and brands.

We base design consultancy on research and innovation focused on the needs of a diversity of citizens, in order to attain benefits for all: users, organisations, and cities.

All cases Wayfinding Visual Identity Narrative Spaces Universal Design

Fundació Mies van der Rohe

Visual system for the transformation of the Barcelona Pavilion into a trans media channel.

Client

Fundació Mies van der Rohe Barcelona

Year

2021—2024

Services

Editorial

Branding

Digital

Credits

Design by Avanti
Communication & RP by Labóh

A trans media visual communication system for brand storytelling and event broadcasting.

In addition to the conservation and knowledge of the Mies van der Rohe Pavilion in Barcelona, the Fundació Mies promotes debate, dissemination and awareness of contemporary architecture and urban planning.

The approach of the Fundació’s new graphic system and brand narrative extends the physical experience of the visit into the digital sphere, activating conversation with the glocal community interested in the Pavilion and its extensive programme of activities and architecture awards.

Related Projects

Pavilion Cross-Occupancies

Extended brand narrative and exhibition identity: a transmedia channel for the diffusion of avant-garde architecture and conversation.

MACBA

Exhibition graphics guidelines based on providing a diversity-centered experience for the Museum of Contemporary Art of Barcelona

European Prize for Urban Public Space

A brand as an ecosystem of entities, activities and professionals of European Architecture and Urban Planning.