+RAIN Research Film Festival
Client
Universitat Pompeu Fabra
Year
2025
Services
Branding
Digital
Credits
Re-naming, Brand Identity and Design by Avanti
The festival evolves and adopts the name +RAIN Research Film Festival to emphasize its university-driven, participatory approach and focus on AI and research. The new visual identity highlights the “AI” within the name, revealing hidden layers of meaning through animated versions.
This year’s central motif is an anthropomorphic figure in a contemplative pose, inspired by ancient sculptures, symbolizing the cultural diversity that shapes generative AI beyond its technical aspects. This representation invites reflection on the ethical considerations, societal impacts, and artistic expressions that are integral to the advancement of generative AI, emphasizing its human-centric dimension.
The figure appears in various forms across the festival’s sections, creating a unified visual ecosystem and an engaging visual experience that guides attendees through the event while maintaining aesthetic continuity. Film, AI, and critical thinking come together in one space.