Our critical way of design thinking concentrates more than 20 years of experience in the main fields and methodologies of Narrative Urban Design.

We create custom designed guidance systems that show the best path for each person, provide spatial legibility and enhance design and architectural identity.

Brand strategies create unique identities and narratives for the promotion of projects in order to attract and dialogue with their audiences; investors, institutions and citizens.

We design transformative spaces that provide knowledge, engage, and entertain. By understanding spaces as media, we activate conversation around culture, the city, and brands.

We base design consultancy on research and innovation focused on the needs of a diversity of citizens, in order to attain benefits for all: users, organisations, and cities.

+RAIN Research Film Festival

Rebranding and campaign for the third edition of the AI Research Film Festival in Barcelona.

Client

Universitat Pompeu Fabra

Year

2025

Services

Branding

Digital

Credits

Re-naming, Brand Identity and Design by Avanti

The festival evolves and adopts the name +RAIN Research Film Festival to emphasize its university-driven, participatory approach and focus on AI and research. The new visual identity highlights the “AI” within the name, revealing hidden layers of meaning through animated versions.

This year’s central motif is an anthropomorphic figure in a contemplative pose, inspired by ancient sculptures, symbolizing the cultural diversity that shapes generative AI beyond its technical aspects. This representation invites reflection on the ethical considerations, societal impacts, and artistic expressions that are integral to the advancement of generative AI, emphasizing its human-centric dimension.

The figure appears in various forms across the festival’s sections, creating a unified visual ecosystem and an engaging visual experience that guides attendees through the event while maintaining aesthetic continuity. Film, AI, and critical thinking come together in one space.