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Our critical way of design thinking concentrates more than 20 years of experience in the main fields and methodologies of Narrative Urban Design.

We create custom designed guidance systems that show the best path for each person, provide spatial legibility and enhance design and architectural identity.

Brand strategies create unique identities and narratives for the promotion of projects in order to attract and dialogue with their audiences; investors, institutions and citizens.

We design transformative spaces that provide knowledge, engage, and entertain. By understanding spaces as media, we activate conversation around culture, the city, and brands.

We base design consultancy on research and innovation focused on the needs of a diversity of citizens, in order to attain benefits for all: users, organisations, and cities.

All cases Wayfinding Visual Identity Narrative Spaces Universal Design

Ciència Radical CCCB

Defining a visual identity to communicate the future of science

Client

CCCB Centre de Cultura Contemporània de Barcelona

Year

2025

Services

Digital

Branding

Exhibition

Credits

Naming, Brand Strategy and Design by Avanti

The Center of Contemporary Culture of Barcelona, have joined forces with the Institute of Photonic Sciences (ICFO), the ALBA Synchrotron, the Institute of Bioengineering of Catalonia (IBEC), and the Institute of High Energy Physics (IFAE). Together they have created an innovative platform where internationally renowned scientists and artists collaborate to imagine how science will shape the world in the coming decades.

The visual identity breaks with the traditional communication codes of research institutions, experimenting with moving typography and looking for abstract visual codes that reflect the basic principles of scientific research: flexibility, transformation and creativity.

The creative campaign aims to make science more accessible and appealing to all audiences through messages and questions that invite the public to imagine the transformative impact of future scientific breakthroughs on humanity.

Related Projects

MACBA

Exhibition graphics guidelines based on providing a diversity-centered experience for the Museum of Contemporary Art of Barcelona

European Prize for Urban Public Space

A brand as an ecosystem of entities, activities and professionals of European Architecture and Urban Planning.

Pavilion Cross-Occupancies

Extended brand narrative and exhibition identity: a transmedia channel for the diffusion of avant-garde architecture and conversation.