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Our critical way of design thinking concentrates more than 20 years of experience in the main fields and methodologies of Narrative Urban Design.

We create custom designed guidance systems that show the best path for each person, provide spatial legibility and enhance design and architectural identity.

Brand strategies create unique identities and narratives for the promotion of projects in order to attract and dialogue with their audiences; investors, institutions and citizens.

We design transformative spaces that provide knowledge, engage, and entertain. By understanding spaces as media, we activate conversation around culture, the city, and brands.

We base design consultancy on research and innovation focused on the needs of a diversity of citizens, in order to attain benefits for all: users, organisations, and cities.

All cases Wayfinding Visual Identity Narrative Spaces Universal Design

laMercedes Barcelona

Brand strategy, design and storytelling for the first Eco-District in Spain.

Client

Conren Tramway

Year

2022—Current

Services

Digital

Branding

Credits

Urban Concept by Batlleiroig
Web Design and Creative Campaign by Avanti
Brand Design by Avanti with the collaboration of Folch
3D Rendering by SBDA and Forma
Web Coding by IOS&

City Branding for laMercedes, the first eco-district in Barcelona. A 185,000 sqm mixed-use urban development built over a rich industrial heritage in Barcelona. Designed with people’s well-being and the environment at the center, on a carbon and car-free sustainable island, with access to all services and convenience shops five minutes away. A new place to learn, work, play and live in Barcelona.

We have been in charge of synthesizing and bringing clarity to this new urban concept through the conception of a new brand and the design of a vast deployment of communication vehicles.

LaMercedes is an urban planning project by Batlleiroig resulting from the agreement between Conren Tramway, owner of the land, and the Barcelona City Council.
A project that has been selected as Best futura mega project 2022 finalist in THE MIPIM AWARDS.

Related Projects

Leer Madrid

Leer Madrid

Pedestrian guidance system to incentivise discovering the city, combat climate change and improve the health and safety of all people.

Escoles Barcelona

Signage for safety in school environments that expands the representation of citizen diversity.

MACBA

Exhibition graphics guidelines based on providing a diversity-centered experience for the Museum of Contemporary Art of Barcelona