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Our critical way of design thinking concentrates more than 20 years of experience in the main fields and methodologies of Narrative Urban Design.

We create custom designed guidance systems that show the best path for each person, provide spatial legibility and enhance design and architectural identity.

Brand strategies create unique identities and narratives for the promotion of projects in order to attract and dialogue with their audiences; investors, institutions and citizens.

We design transformative spaces that provide knowledge, engage, and entertain. By understanding spaces as media, we activate conversation around culture, the city, and brands.

We base design consultancy on research and innovation focused on the needs of a diversity of citizens, in order to attain benefits for all: users, organisations, and cities.

All cases Wayfinding Visual Identity Narrative Spaces Universal Design

Guerra Civil. Art Conflicte i Memòria

Identity and campaign based on recuperating visual codes and elements used in war propaganda.

Client

Museu Nacional d’Art de Catalunya

Year

2021

Services

Digital

Editorial

Branding

Credits

Design by Avanti
Printing by Gràfiques Bassó

The Civil War and the safeguarding of artistic heritage is one of the main themes of the Museu Nacional d’Art de Catalunya during this exhibition period in 2021.

We conceptualised and designed the “Guerra Civil. Art Conflicte i Memòria” campaign. The programme of exhibitions, activities and conferences aims to open a space for reflection, from multiple angles, on the consequences of war, the role of art and artists, as well as the destruction and protection of heritage in conflict situations.

The visual language, typography and colour in the graphic elements of the war propaganda have been the starting point for the development of the campaign identity, the website and the actions in social networks for the promotion of the programme.

Related Projects

MACBA

Exhibition graphics guidelines based on providing a diversity-centered experience for the Museum of Contemporary Art of Barcelona

Fundació Mies van der Rohe

Visual system for the transformation of the Barcelona Pavilion into a trans media channel.

European Prize for Urban Public Space

A brand as an ecosystem of entities, activities and professionals of European Architecture and Urban Planning.