Our critical way of design thinking concentrates more than 20 years of experience in the main fields and methodologies of Narrative Urban Design.

We create custom designed guidance systems that show the best path for each person, provide spatial legibility and enhance design and architectural identity.

Brand strategies create unique identities and narratives for the promotion of projects in order to attract and dialogue with their audiences; investors, institutions and citizens.

We design transformative spaces that provide knowledge, engage, and entertain. By understanding spaces as media, we activate conversation around culture, the city, and brands.

We base design consultancy on research and innovation focused on the needs of a diversity of citizens, in order to attain benefits for all: users, organisations, and cities.

Escoles Barcelona

Signage for safety in school environments that expands the representation of citizen diversity.

Client

Ajuntament de Barcelona

Year

2022

Services

Signage

Pictograms

Credits

Design by Avanti
Architecture by Stefano Colli

Barcelona’s official schools’ identity represents the tactical capacity of urban wayfinding for social transformation. It reflects the city’s commitment to the representation of citizen diversity, and prioritizes safety in school environments.

Atenció Escola breaks with the binary representation of the school traffic sign, expanding and diversifying a set of figures to represent the great diversity and human richness that shape the city of Barcelona.

The geometrical symbols are based on the graphic code of the pre-existing urban tactics implemented in Barcelona for street pacification. They are based on the semi-circle and allow different compositions and representations.

As a result, at least 130 schools’ surroundings have been transformed so far, and 216 schools more will be from now.

Documentary photography: Aramis León