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Our critical way of design thinking concentrates more than 20 years of experience in the main fields and methodologies of Narrative Urban Design.

We create custom designed guidance systems that show the best path for each person, provide spatial legibility and enhance design and architectural identity.

Brand strategies create unique identities and narratives for the promotion of projects in order to attract and dialogue with their audiences; investors, institutions and citizens.

We design transformative spaces that provide knowledge, engage, and entertain. By understanding spaces as media, we activate conversation around culture, the city, and brands.

We base design consultancy on research and innovation focused on the needs of a diversity of citizens, in order to attain benefits for all: users, organisations, and cities.

All cases Wayfinding Visual Identity Narrative Spaces Universal Design

L’illa Diagonal

Integrated wayfinding design to communicate the new architectural identity of the space.

Client

L’illa Diagonal
Batlleiroig

Year

2021—Current

Services

Signage

Pictograms

Credits

Architecture by Batlleiroig
Wayfinding System, Visual Identity and Project Management by Avanti
Product/Industrial Design by Emiliana
Engineering and Production by Expomón
Renders by SBDA

Comprehensive wayfinding system for L’illa Diagonal and their recent renovation. The new system is integrated with the architectural project, in order to give transparency to the new space and enhance communication between the building and the city of Barcelona.

L’Illa Diagonal is one of the most emblematic shopping malls in the city of Barcelona, its upcoming renovation will improve its connectivity with the public gardens of Sant Joan de Déu, through a shade-house with vegetation that will host new dining spaces.

The implementation of the new signage began in 2021 and includes the design of a program of pictograms inspired by the layout of Diagonal Avenue and the architectural forms of the original building by Rafael Moneo and Manuel de Solà Morales.

The implementation of the new signage began in 2021 and includes the design of a program of pictograms inspired by the layout of Diagonal Avenue and the architectural forms of the original building by Rafael Moneo and Manuel de Solà Morales.

Related Projects

MACBA

Exhibition graphics guidelines based on providing a diversity-centered experience for the Museum of Contemporary Art of Barcelona
Leer Madrid

Leer Madrid

Pedestrian guidance system to incentivise discovering the city, combat climate change and improve the health and safety of all people.

Escoles Barcelona

Signage for safety in school environments that expands the representation of citizen diversity.