- Year: 2020
- Client: Fundació La Caixa
- Creativity and art direction: Avanti Studio
Strategic transmedia campaign: Avanti Studio
Objects of Desire. Surrealism and design, 1924-2020
The new exhibition in Caixaforum Barcelona will give light to the creative and juxtaposed dialogue between art, surrealism and design. The itinerary exhibition will be hosted at Madrid, Sevilla and Palma Caixaforum Centres. It is organized and produced with Vitra Design Museum.
Objects of Desire. Surrealism and design, 1924-2020
The new exhibition in Caixaforum Barcelona will give light to the creative and juxtaposed dialogue between art, surrealism and design. The itinerary exhibition will be hosted at Madrid, Sevilla and Palma Caixaforum Centres. It is organized and produced with Vitra Design Museum.
- Year: 2020
- Client: Fundació La Caixa
- Creativity and art direction: Avanti Studio
- Strategic transmedia campaign: Avanti Studio


The object of desire
We proposed the Bocca sofa, designed by Studio65 in 1970, as the object which articulates the creative campaign for the new exhibition, and for its promotion in the digital media and the social networks.

Social network promotion
The installation of the sofa in the different CaixaForum centres activates the generation of quality content, the visitors participation and the public prescription in social networks.




Acciones de mejora






“El equipo de Avanti Studio dispone de una gran experiencia en este tipo de proyectos. Actúan con celeridad y precisión y aportan soluciones originales e innovadoras que mejoran en el transcurso de la ejecución, siempre con fluidez con el cliente.”
Daniel Giralt-Miracle, Director de contenidos de la Sagrada Família.
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