Ilustración de los recorridos de los usuarios del sistema Leer Madrid
Ilustración de los recorridos de los usuarios del sistema Leer Madrid
  • Year: 2018
  • Client: Ayuntamiento de Madrid
  • Universal design strategies: Avanti Studio
  • Project direction: Applied Wayfinding
  • Illustration: Applied Wayfinding
  • Urbanism and architecture: Paisaje transversal, CG Arquitectos, Urban Networks
  • Dimas García

Leer Madrid. Pedestrian master plan

In 2017 Applied Wayfinding was the company selected to define the future signage of the Spanish capital. The british company chose Avanti Studio as the universal design strategy consulting company to join the team.

Leer Madrid. Pedestrian master plan

In 2017 Applied Wayfinding was the company selected to define the future signage of the Spanish capital. The british company chose Avanti Studio as the universal design strategy consulting company to join the team.

  • Year: 2018
  • Client: Ayuntamiento de Madrid
  • Universal design strategies: Avanti Studio
  • Project direction: Applied Wayfinding
  • Illustration: Applied Wayfinding
  • Urbanism and architecture: Paisaje transversal, CG Arquitectos, Urban Networks
  • Dimas García
  •  
Applied Wayfinding

The benefits of a sustainable and universal wayfinding system

Madrid has 3.16 million inhabitants. In 2018, 9 million people visited it. It is a cosmopolitan city where its residents live, with people who travel daily to the city, those who visit it more or less regularly, and of course those who come to it for tourism. Madrid has acquired a broad perspective of diversity. A flexible, universal and sustainable orientation system will offer great benefits for the city and its people.

A system to compensate

The Wayfinding Universal Design is a discipline aimed at implementing integrated guidance systems in the environment; Universal, sustainable and intelligent. Its purpose is to improve the readability of the environments and facilitate the orientation of all people with maximum autonomy.

To facilitate the orientation of everyone in the city, the system must be flexible and adapt to any situation, its function is to compensate. Compensate both for the lack of resources or individual capacities of people, and the limitations of readability of the environment.

The system must adapt naturally to the maximum possible situations, in environments with different conditions and in constant change. The less personal skills or less readability of the environment, the greater the number of resources the system will provide.

Personal conditioners for orientation

Avanti Studio defined the 6 main conditions that determine the individual ability to move in the city:
language, functional capacity, socioeconomic profile and knowledge of the city, as well as; the reason, the rhythm and the way we move.

The diversity cube represents the conditions that determine the individual orientation capacity in the city. The cube allows us to simulate multiple combinations for each individual, situations to which the system must respond before and during city tours.

Identification of needs based on the diversity cube

The use of the cube allowed all the parties involved to change the perspective about the needs of the users during their city tours. Broadened the vision of the team allowing to create more conscious, creative and innovative proposals for the project.

Although I have been thinking about, planning and designing wayfinding systems for many years, the way you talk about inclusive or universal design has opened my eyes. It is so important that we take this through to design so that we can really make a difference for people.”

Richard Simon, Partner & Planning Director in Applied Wayfinding

Cubo de la Diversidad

The cube of diversity is a tool conceived by Avanti Studio and the Design for All Foundation. It is one of our co-creation resources for the innovation of products and services with a perspective of diversity. Do you want to try it?

Share

Share on google
Share on twitter
Share on linkedin
Share on facebook
More info about the project
Share on email

If you want to know more about our services, conferences or workshops, write us:

Send us your questions from this form

Subscribe to Newsletter

Avanti Studio

Communication design
for environments
Wayfinding · City
Museum · Diversity

Contact

Warning

  • © 2019 AVANTI STUDIO,
  • all rights reserved.
  • Lssi-Lopd 
  • Terms of use