• Year: 2020
  • Client: Fundació La Caixa
  • Creativity and art direction: Avanti Studio
    Strategic transmedia campaign: Avanti Studio

Objects of Desire. Surrealism and design, 1924-2020

The new exhibition in Caixaforum Barcelona will give light to the creative and juxtaposed dialogue between art, surrealism and design. The itinerary exhibition will be hosted at Madrid, Sevilla and Palma Caixaforum Centres. It is organized and produced with Vitra Design Museum.

Objects of Desire. Surrealism and design, 1924-2020

The new exhibition in Caixaforum Barcelona will give light to the creative and juxtaposed dialogue between art, surrealism and design. The itinerary exhibition will be hosted at Madrid, Sevilla and Palma Caixaforum Centres. It is organized and produced with Vitra Design Museum.

  • Year: 2020
  • Client: Fundació La Caixa
  • Creativity and art direction: Avanti Studio
  • Strategic transmedia campaign: Avanti Studio
banderola campaña
Imagen veneciana fachada

The object of desire

We proposed the Bocca sofa, designed by Studio65 in 1970, as the object which articulates the creative campaign for the new exhibition, and for its promotion in the digital media and the social networks.

Photocall divan del deseo

Social network promotion

The installation of the sofa in the different CaixaForum centres activates the generation of quality content, the visitors participation and  the public prescription in social networks. 

Photocall divan del deseo
Photocall divan del deseo
Photocall divan del deseo
photocall del divan

Acciones de mejora

“El equipo de Avanti Studio dispone de una gran experiencia en este tipo de proyectos. Actúan con celeridad y precisión y aportan soluciones originales e innovadoras que mejoran en el transcurso de la ejecución, siempre con fluidez con el cliente.”

Daniel Giralt-Miracle, Director de contenidos de la Sagrada Família. 

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Avanti Studio

Communication design
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Wayfinding · City
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