• Year: 2020
  • Client: Fundació La Caixa
  • Creativity and art direction: Avanti Studio
    Strategic transmedia campaign: Avanti Studio

Objects of Desire. Surrealism and design, 1924-2020

The new exhibition in Caixaforum Barcelona will give light to the creative and juxtaposed dialogue between art, surrealism and design. The itinerary exhibition will be hosted at Madrid, Sevilla and Palma Caixaforum Centres. It is organized and produced with Vitra Design Museum.

Objects of Desire. Surrealism and design, 1924-2020

The new exhibition in Caixaforum Barcelona will give light to the creative and juxtaposed dialogue between art, surrealism and design. The itinerary exhibition will be hosted at Madrid, Sevilla and Palma Caixaforum Centres. It is organized and produced with Vitra Design Museum.

  • Year: 2020
  • Client: Fundació La Caixa
  • Creativity and art direction: Avanti Studio
  • Strategic transmedia campaign: Avanti Studio
banderola campaña
Imagen veneciana fachada

The object of desire

We proposed the Bocca sofa, designed by Studio65 in 1970, as the object which articulates the creative campaign for the new exhibition, and for its promotion in the digital media and the social networks.

Photocall divan del deseo

Social network promotion

The installation of the sofa in the different CaixaForum centres activates the generation of quality content, the visitors participation and  the public prescription in social networks. 

Photocall divan del deseo
Photocall divan del deseo
Photocall divan del deseo
photocall del divan

Acciones de mejora

Plano de sentido de la visita
Plano del sentido de la visita
Comparación de los paneles informativos
Revisión de la accesibilidad universal
Pictogramas Avanti Studio
Mejora de la legibilidad universal de los pictogramas
Pictogramas Avanti Studio
Adaptación del sistema ®Avanti Studio para La Sagrada Família
esquemas visuales de la fachada de la Sagrada Família y del edificio de lLes Escoles
Incorporación de nuevos esquemas visuales
Soportes de orientación e interpretación
Diseño integral de soportes y recursos gráficos para el nuevo sistema de orientación e interpretación de la Basílica
Previous
Next

“El equipo de Avanti Studio dispone de una gran experiencia en este tipo de proyectos. Actúan con celeridad y precisión y aportan soluciones originales e innovadoras que mejoran en el transcurso de la ejecución, siempre con fluidez con el cliente.”

Daniel Giralt-Miracle, Director de contenidos de la Sagrada Família. 

Share

Share on facebook
Share on google
Share on twitter
Share on linkedin

More info about the project

Share on email

Contenido relacionado

If you want to know more about our services, conferences or workshops, write us:

Send us your questions from this form

Subscribe to the Newsletter

Avanti Studio

Communication design
for environments
Wayfinding · City
Museum · Diversity

Follow us

Instagram Linkedin

Contact

Warning